When it comes to picking a niche on platforms like TikTok and YouTube, especially for affiliate marketing, the goal isn’t just to chase trends or collect free products—it’s to find what works consistently for both you and your audience. Start by asking: what kind of videos are people actually engaging with? What gets comments, saves, or shares? Then ask yourself: what kind of products or topics can you talk about daily without getting burned out? Whether it's kitchen gadgets, fitness gear, beauty tools, or tech accessories, your niche should reflect a mix of your interests and what your viewers respond to. Pay attention to your video performance across different categories and lean into the ones that drive the most interaction.

Across TikTok, YouTube, and other platforms, finding your niche means identifying your target audience and understanding what they need or want. Is your audience full of busy parents? First-time homeowners? College students? Think about the everyday problems they face—and the products or content that could offer solutions. Viral doesn’t always mean valuable. Sometimes it's the simple, useful, everyday items that quietly build trust and lead to regular sales. Don’t just post what’s popular—post what solves a problem, adds value, or makes life easier. That’s what keeps people coming back, and that’s what builds a lasting brand, no matter the platform.